From 23rd to 26th January 2025, the second edition of Milano Home will take place, an exhibition appointment aimed at the sector of furnishing accessories, textiles and household items.
The project, born from the collaboration between Fiera Milano and GEFI, represents a new B2B reference point dedicated to traditional and new shops, both small and large, and to those whose business – Interior Decorators, Designers, Architects – aim at increasingly enriching their assortment with innovative, creative and sustainable products.
Milano Home is not just an annual trade fair, but a human-scale event that enhances know-how, focusing on a careful selection of entrepreneurial realities and putting them in contact with Italian and international buyers.
The fundamental focus of the exhibition event will be precisely the centrality of the specialised shop, which stands out for its professionalism and competence, and which represents the best megaphone for brands and products.
The shop is therefore an essential hub on which Milano Home has decided to invest time and professionalism̀, to support its development through moments of discussion, training initiatives, cultural events and new communication formats.
The decision to speak to the retail world, and in particular to the independent point of sale, obviously does not exclude attention to other important types of visitors that are part of the Milano Home world: interior designers, small hospitality facilities, and the promotional sector.
At the centre of the 2025 exhibition proposal there will not only be products, but also the talents and entrepreneurial stories of those who share the founding values of the Milano Home vision: originality, authenticity, quality and innovation.
The exhibition offer will be complemented by training sessions focusing on crucial themes for the sector.
The formula proposed by Milano Home will include meetings between supply and demand with the Meet&Coffee initiative, a speed-dating for producers, distributors and buyers.
In addition, each pavilion will offer buyers and operators content areas and opportunities to improve their skills, such as the Retail Academy, a practical training programme for shops, events organised by exhibitors, or Design Talks and meetings with architects and interior designers.
The Milano Home project also takes the form of an approach to the event, articulated through numerous initiatives and a series of appointments in the territories. The objective is to trace the guidelines for the future of proximity shops and create an event capable of enhancing realities capable of driving the evolution of the sector.
The stages, which began in Sicily, Apulia, Lombardy and Calabria, will touch various Italian regions in the coming months, such as Campania, Abruzzo, Lazio, Tuscany, Emilia-Romagna and Liguria, as well as including European cities such as Vienna, Zurich, Munich, Nice and Ljubljana.
For more information visit www.milanohome.fieramilano.it.
